WILKES-BARRE, Pa. -

This week, GWC Warranty, a provider of used-vehicle service contracts sold through dealers, appointed Brian Stach as the company’s new chief revenue officer.

In his role, Stach will oversee all of GWC Warranty’s field sales operations, including a nationwide team of area vice presidents, dealer consultants and trainers.

“Brian is a proven leader with a long track record of fostering highly engaged, successful sales teams focused on flawless execution and best-in-class customer service. Because of this, we believe that Brian is an ideal fit to lead GWC Warranty’s talented, industry-leading sales team,” GWC Warranty chief executive officer and president Rob Glander said.

Stach joins GWC Warranty following more than 15 years of successful sales management experience. Throughout his career he has spearheaded results-driven initiatives at numerous organizations such as CareerBuilder, Yahoo and DialogTech.

Most recently, he served as the vice president of sales for Internet Brands.