WILKES-BARRE, Pa. -

This week, used-vehicle service contract and related finance and insurance product provider GWC Warranty announced the addition of Therese Pramick as its new strategic brand manager.

As a member of the marketing department, the company explained Pramick will be responsible for developing strategies that increase GWC’s brand awareness and value among new and existing GWC partners in an effort to help them build more successful businesses.

GWC highlighted Pramick brings to this role more than a decade of experience in marketing and marketing communications. Most recently, she spent nine years as a marketing and public relations specialist with Pennsylvania’s Geisinger Health System, overseeing the planning and execution of marketing activities for numerous health services.

Having graduated Magna cum Laude from the University of Memphis in 2003, Pramick was also named to the Northeast Pennsylvania Business Journal’s Top 20 Under 40 in 2009.