WILKES-BARRE, Pa. -

GWC Warranty, a provider of used-vehicle service contracts and related finance and insurance products sold through dealers, has appointed Wendy Pratt as the new associate vice president of strategic alliances.

Pratt joined GWC Warranty in 2010 and shortly thereafter was named GWC’s director of strategic alliances. In her previous role, Pratt pioneered new business avenues for GWC by partnering with national and regional finance companies to help them increase portfolio performance by mitigating risk caused by mechanical failure. Simultaneously, her efforts have assisted dealers in securing reliable financing sources for vehicle and F&I sales.

In her newly expanded role, the company said Pratt will continue to grow existing lender partnerships while seeking out new opportunities in the financial services community.

“Since joining GWC, Wendy Pratt has done an exceptional job introducing GWC Warranty to countless companies by showcasing the value vehicle service contracts provide for lenders’ portfolios,” GWC Warranty chief executive officer and president Rob Glander.

“During her time at GWC, Wendy has become a very well-respected player in the automotive financial services community, and her continued presence in this field stands to benefit lenders, dealers and GWC alike,” Glander continued.

Pratt has more than 12 years’ experience in the automotive and finance industries. Her track record of creating and cultivating successful partnerships earned her recognition as one of SubPrime Auto Finance News’ Trailblazers, Innovators and Disruptors, which honored automotive industry leaders who have blazed new trails in the industry with innovative ideas and solutions that disrupt the status quo and improve profitability.