DataMentors LLC, a provider of data-as-a-service (DaaS) and right time marketing, has launched an auto lease expiration data solution available through its Relevate Auto business line.

Access to names and addresses of people whose auto leases are nearing expiration gives automotive marketers a unique data set to target consumers who may soon be in market for a new vehicle, the company said.

“In a continuous effort to provide automotive marketers with industry-leading acquisition solutions, I'm extremely excited that we are now able to provide auto lease expiration data, a robust addition to our Relevate Auto marketing database,” said Michelle Taves, senior vice president of data strategy and product management.

“In today’s market, it is estimated that 28 percent of households currently lease at least one automobile in their garage,” she continued. “Having the ability to target a household before their lease expires provides a powerful opportunity.”

The database contains over 2.7 million consumers with an automobile lease expiring in the near future. Data can be pulled by lease expiration date and can be further broken down by vehicle ownership information, demographics and contact data.

DataMentors’ auto lease database is not credit based, and can be used with no marketing restrictions. Data comes from multiple sources including:

— Point-of-sale and service data

— Transactional data sources

— Automobile warranty data sources

— Aftermarket repair and retail facilities

— Insurance transactional data

— Self-reported data obtained from national online and telephone surveys

— Service transaction records

— After-service work surveys

Relevate Auto also has information on over 190 million VINs, profiles on more than 225 million consumers, 170 million email addresses, and robust demographics.

For more information, email kidol@datamentors.com or call (800) 523-7346.