MEDFORD, Ore. -

Lithia Motors announced Wednesday its acquisition of Bitterroot Ford.

The store, located in Missoula, Mont., will be renamed Lithia Ford of Missoula. Lithia expects the store to add $50 million in annual revenues to the group’s portfolio.

Bryan DeBoer, Lithia’s president and chief executive officer, noted the importance of the acquisition.

“This addition marks our first Ford store in the state and complements our existing Missoula CJD and Toyota locations,” DeBoer said. “We are pleased to expand in a market where we have an established presence and a solid track record of success.

“We welcome our newest team members and look forward to continuing to serve the community of Missoula for all their automotive needs.”

The acquisition brings Lithia’s 14-state influence up to 130 stores nationwide.  Lithia management also discussed further expansion possibilities in its latest quarterly conference call. 

For more information about the company, visit the Lithia website here.