SANTA MONICA, Calif. -

Dealers, have you had to try to fit cars, car or auto into your URLs, perhaps producing an unwieldy or hard-to-remember Web address?

Well, the latest announcement from Cars Registry — a joint venture between domain companies XYZ and Unregistry — might come in handy, then.

The team at Cars Registry announced on Wednesday the availability of three new domain extensions: .Cars, .Car and .Auto.

To start off, between Dec. 9 and Jan. 12, the domains will be first made available to trademark holders registered in the company’s Trademark Clearinghouse.

Following this trademark period, a public priority registration period will start on Jan. 12 to give anyone an opportunity to register any available domains for a premium fee before they enter general availability.

And then on Jan. 20, the domains will become open to the public through Cars Registry’s retailers, including Network Solutions and GoDaddy.

The new extensions can potentially give auto companies and dealerships a marketing advantage over what are often expensive or lengthy .com URLs, the company shared.

“With nearly 300 million domain names registered worldwide, it is increasingly difficult for businesses to find short memorable domains,” said Daniel Negari, chief executive officer of Cars Registry.

Cars Registry management explained the new domain extensions can lead to auto companies securing digital real estate that is “shorter, more memorable and more relevant to their online presence.”

Take this early adopter, for example. Luxury car dealer St. Louis Motorcars upgraded its Web presence from STLMotorcars.com to STL.Cars. Keep in mind, shorter URLs are much more mobile-friendly, and every year more and more car shoppers are using their smartphones to search for their next vehicle.

“I can't think of a better or clearer domain name for my dealership than STL.Cars," said St. Louis Motorcars dealership principal Graham Hill. "Buying the .com version of STL would have cost hundreds of thousands of dollars, and STL.Cars works exactly the same way but looks better in advertising. I got a better looking name for a fraction of the price.”

Cars Registry will also be providing complimentary services to dealerships to help them transition their websites and new domains, in an effort to maximize SEO benefits.

“Two letter and three letter .com domains are 100 percent registered, and can re-sell for hundreds of thousands and, in some cases, millions of dollars on the secondary market. On the other hand, all .Cars, .Car and .Auto domains will cost the same standard registration fee,” said Negari. “This represents the first and last expansion in automotive naming. Businesses of all types, from dealerships to manufacturers, can now establish an authoritative Web presence using .Cars, .Car and .Auto domains to drive their brand.”

To learn more about the new domains, visit http://www.Go.Cars.