ATLANTA -

dealerAffinity is the latest company to join the expanding CDK Global Partner Program this year, the company announced Tuesday.

Via its solution suite that includes online trade appraisals, live web chat with text messaging and on-site auctions, dealerAffinity can help car dealers convert web visitors into leads.

“In an increasingly digital world, automotive retailers need refreshing ways of engaging and converting online car buyers,” dealerAffinity co-founder Aaron Haimovitz said in a new release. “Together, CDK and dealerAffinity will provide our shared customers with the solutions they need to attract, engage and convert online car shoppers, all within the robust and proven CDK ecosystem.”

As an approved CDK Partner, the company and is now part of a marketplace made up of over 300 partner companies that offer more than 400 different applications for auto dealers.

“We're very pleased to introduce dealerAffinity as the newest member of the CDK Global Partner Program,” added Howard Gardner, vice president and general manager of CDK Data Services. “dealerAffinity is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”