WALTHAM, Mass. -

Dealers have a new tool when it comes to ensuring customers’ confidence, as two industry leaders announce their partnership.  

On Monday, DealerRater announced a partnership with vAuto to integrate its car dealer reviews into vAuto Genius Labs’ vehicle validation tool AutoVisor.  

The move brings in more than 1 million car dealer reviews into the AutoVisor tool, the companies said, to offer dealers and customers greater confidence in every deal.

The AutoVisor tool also integrates with data sources such as AutoTrader.com, Carfax, and Kelley Blue Book’s KBB.com, the companies noted.

“DealerRater remains committed to offering the dealer community the most innovative products and services in the reputation management and social media arenas, which is why we chose to integrate with such a market leader as vAuto,” said Chip Grueter, DealerRater president.

“With this integration, AutoVisor reports now provide immediate access to the largest online resource of dealer reviews, which helps car buyers gain greater confidence that they’ve found a dealer dedicated to quality customer service,” Grueter said. 

Auto dealers can showcase three of their DealerRater reviews in an AutoVisor report, including a direct link to the dealer’s review page on DealerRater.com.  

Dealers can also generate real-time AutoVisor reports with a single click when a customer indicates interest in a vehicle, whether online or in the showroom.

The reports detail the vehicle’s condition, mileage, reviews and specifications; compare the car and its price with similar units in the market; and highlight customer reviews about the dealership. 

 “In addition to knowing they’ve got the right car and the right price, today’s consumers want to know they’re doing business with a good dealer,” said Todd Kinzle, director of operations for vAuto Genius Labs. “The AutoVisor integration with DealerRater provides the trusted customer reviews and testimonials that help dealer sales teams consistently and effectively echo the ‘Why buy with us?’ value proposition consumers look for online.” 
 

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.