NEW YORK -

Online pre-owned car retailer Vroom announced today it has raised $54 million via its Series B funding round, bringing the total amount of equity funding to date up to $73 million.

This is in addition to the $19 million previously raised by Vroom during its Series A equity funding round. Some of that first-round investment was from well-known folks with automotive ties: Steve Berrard, the former president of AutoNation and Blockbuster, as well as former football player John Elway, who has also made a name for himself investing in car dealerships.

Investors for this second round of fundraising include Catterton and General Catalyst Partners as well as funds and accounts managed by T. Rowe Price Associates Inc.

Individual participants in the round also include Jeffery Boyd, the chairman and former chief executive officer of The Priceline Group, and Bob Mylod, the former chief financial officer of the same company.

Founded in 2013, Vroom reports sales for the month of May came in at $20 million, propelling it toward what it expects to be a $300 million sales year for 2015.

The online retailer provides a seven-day money-back guarantee, a no questions asked return policy, a 90-day bumper-to-bumper warranty and free shipping nationwide for both purchases and vehicles sold to them.

Mylod cited consumer confidence as one of the characteristics that helped him decide to invest.

“We see parallels to the travel and real estate industries in Vroom’s model, particularly with its focus on consumer trust,” Mylod said. “I’m looking forward to joining the Vroom board and helping the company continue to grow as the market leader in the online automotive space.”

Vroom also announced that Michael Akrop, a current Zappos executive, will be leaving his current position as vice president of finance for the online shoe and clothing shop at the end of the month to become Vroom’s chief financial officer. Michael Akrop has been with Zappos since 2006.