NEW YORK -

While Ford and Chevrolet are generate considerably more online discussion than other automakers, in light of recent new product launches and redesigns, Chevy edged out the Blue Oval for most chatted about automaker on the Web last month.

According to the August Social Buzz Report from Phoenix Marketing International’s Automotive Practice, consumers were tracked chatting about Chevrolet 925,808 times, followed by Ford with 846,033. In July, Ford held the No. 1 spot.

When referencing Ford online, consumers were most focused on quality and fuel efficiency. Online fans were also chatting about price quite a bit, as this made up 6.4 percent of online conversations for Ford.

In the No. 3 spot was BMW with 612,471 online conversations in August. For online BMW fans, performance was top of mind, taking up 11 percent of total online discussions regarding the automaker.

Rounding out the top five was Nissan (461,136) and Lincoln (460,552). Online Nissan customers were most concerned with innovation, according to Phoenix Marketing. Nissan customers were also chatting about performance 10 percent of the time, as well.

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