LOS ANGELES — Spanish Lead Services recently launched Creditodeauto.com to meet dealer demand for Latino leads.

"Demand for our Spanish auto leads has grown 245 percent since we've returned from the National Auto Dealers Association's industry show held in Las Vegas this past February," explained Seth Schiller, president of SLS.

"Our outbound Spanish call centers couldn't keep up with the demand for our Spanish auto lead product. We had no choice but to figure out another way to generate those leads," he continued.

He went on to say that company officials realized that the Internet had to eventually play a role in the growth of the Spanish auto lead business.

What makes the Creditodeauto.com site different from the other Spanish auto finance lead generating sites is that it has targeted strategic alliances with local Spanish radio stations, executives explained.

"Hispanics listen to a lot of radio. It's a great way to build our 'auto credit' site brand recognition among that community," Schiller said.

Thanks to the lead delivery technology SLS uses, radio stations have an opportunity to share in the revenue generated by the leads, the company said. Some stations will make the choice to have a stake in the success of the lead program within their market, so they'll promote it "on air" and provide an ad banner link on the home page of their Web sites, officials explained.

This can help generate Hispanic consumer awareness and hopefully consumer acceptance of the site, as an easy, online way to get local Spanish auto financing, even if you have less than perfect credit, executives pointed out.

In order to speed delivery, SLS uses standard lead industry software, which delivers leads in real time directly to dealers' lead management tools and based on ZIP code radius from their store.

It also makes it easier to calculate ROI for the lead program, according to the company. SLS offers a five-day, 100-percent bad lead return policy. This assures the dealers they're only buying and working real Spanish auto leads, officials highlighted.

Dealers now have two options to obtain Spanish leads with the company, the outbound telephone leads generated by SLS's Spanish call centers and inbound Internet generated leads from the new Web site, Creditodeauto.com.

The company also offers Spanish advertising and marketing, call (800) 752-1852, or visit www.spanishleadservices.com.