CHERRY HILL, N.J. — Earlier this week, Pelican Resource Group announced that franchised and independent dealerships  looking to move excess used and wholesale inventory now have the option of a comprehensive program to help them increase sales and generate cash.

To serve these dealers, the company has introduced its Profit Now program.

Subprime buyers and dealerships alike are feeling the impact of tightened lender credit standards, officials said. The result is that subprime buyers are being turned away. So basically, the Profit Now program is designed to help dealers to meet the needs of these consumers and monetize a growing subprime customer base.

"Dealers that utilize the Profit Now program will access our extensive knowledge and expertise with subprime customers, collateral and credit," said Troy Cavallaro, founder and president of Pelican Resource Group. "Our aim is to provide dealers with the confidence to capture a market that is absolutely exploding right now.

The program was created to help consumers into affordable, basic transportation. "And that's the key," Cavallaro added. "We believe that providing a subprime customer with a loan for the right car, an affordable car, is the backbone of a win-win for the customer and dealer."

The company said there is no cost or sign up fee for the Profit Now program. Dealers that call in deal structures that meet program guidelines can get fast approvals and fast funding, officials indicated.

For more information or to sign up for the program, visit www.pelicanresourcegroup.com or call (866) 989-9688.