NEW YORK — This morning, Zoombak announced the coming launch of Locate Assist, which by utilizing cell tower data gives dealers another way of tracking units under the company's GPS Recovery Finance Track Buy-Here, Pay-Here product.

Basically, if a Zoombak device is unable to lock onto a high accuracy GPS signal, the device will still send users its location using cell tower data instead of satellite data.

"If you rely exclusively on GPS data to locate skippers, ‘inability to locate' rates can be higher than expected when there is no clear view of the sky, indoors, in parking garages  or among high rise buildings. Most tracking devices have no backup system for transmitting their location," explained Simon Buckingham, chief executive officer of Zoombak.

"Zoombak's GPS Recovery Finance Track product will be using cellular information as a secondary way to locate your device, improving locate success rates to 90 percent or higher. We expect Locate Assist to greatly improve Zoombak's performance and thus the dealer's experience with the service," he continued.

If GPS is not able to connect, Locate Assist can usually show users Zoombak's location with three varying levels of accuracy — within 150 yards, 0.75 mile or 1.5 mile radius depending on the number of available cellular towers in the area where the device is located.

Officials said that all Zoombak devices will be upgraded with Locate Assist "over-the-air" next week.

For more information, call (877) 223-0415 or visit www.zoombak.com.