COSTA MESA, Calif. — ZimpleMoney recently launched a new dealer solution, ZimpleAuto. Executives explained the tool is geared so lot management can make and manage vehicle loans to low and middle-income borrowers whose credit was destroyed by the ongoing recession.

The company contends ZimpleAuto can allow dealers to bypass traditional lenders, banks and credit unions to make loans directly to their customers. Executives highlighted store personnel can use ZimpleAuto to manage dealer loans and buy-here, pay-here contracts in a secure hosted environment. They noted the solution's software can automate billing, collections, payment tracking, ledger posts and bank deposits and furthermore customers can make payments online.

Steven Rabago, ZimpleMoney's "ZEO," elaborated on the reasons the company launched this dealer solution.

"ZimpleAuto empowers dealers to make loans to people they know and trust, and to give low and middle-income families the opportunity to get to work and school with safe transportation," Rabago emphasized.

"We can no longer rely on traditional lenders or banks, so we empowered auto dealers to use ZimpleAuto's innovation to give people the credit they are due. At $10 a month, a dealer can't find a better solution or a better value than ZimpleAuto," he went on to stress.

The company has a video on this YouTube page that discusses ZimpleAuto in more details. Representatives are also available at www.zimpleauto.com.

Explaining a bit more about ZimpleMoney.com, officials noted that it began in 2008 to "provide consumers, businesses and organizations a cloud-based software platform to manage financial agreements and make payments."

ZimpleMoney.com is geared toward consumers, while ZimpleAuto.com is geared toward dealers.