HAUPPAUGE, N.Y. — GrooveCar recently revamped its website with a host of added features and promotions geared to boost the potential for credit unions to capture more direct auto loan accounts on new and used vehicles.

Officials from the financial intermediary emphasized the measures were taken to place more focus on the ability of credit unions while its members were reviewing options at http://www.groovecar.com/ 

The site explained that thanks to input from its credit union partners, GrooveCar created additional credit union branding as well as strategically placed credit union advertisements and information. It's all intended to help deliver a more precise package to credit union members who are looking to purchase a new or pre-owned vehicle.

GrooveCar shared an example of how its new online plan is designed to operate.

Members of Bethpage Federal Credit Union can seamlessly access the GrooveCar site to seek a loan. The home page showcases the credit union that has $3.7 billion in assets and gives Web surfers all of the information they might need to consummate an auto loan through the credit union on a particular vehicle.

Or a site visitor can opt for a pre-approval application and obtain key credit union contacts, e-mail addresses, branch locations as well as the best current rates available to members. 

Furthermore, the online package also can offer a vehicle history report, enable the user to "build" a vehicle with the desired amenities, change as needed and store away for the right moment in the "My Garage" feature.

Site officials stressed all of these processes can be completed within the sanctity of the credit union member's home, office or laptop. 

"The more precise delivery of credit union information and branding will help credit unions engage members who are looking for finance information earlier in the process," explained Francine Rosen, GrooveCar's director of credit relationships.

"This will enable credit unions to capture more direct loans," Rosen declared. "The website is for auto buying, and it now talks more directly to the member about the auto lending products available from their credit union." 

Rosen elaborated on the strategy GrooveCar used for this credit union initiative.

"Our timing to launch these important changes was calculated to complement our new iPhone/iPad App," Rosen indicated.

"We listened carefully and attentively to what our credit union members clamored for and what evolved is a tailored and logical extension of the current site," she continued.

"It's simple, easy, is fully operational 24/7 and not married to office hours or a clock," Rosen went on to say. "Best of all, it works for all parties concerned and enables the credit unions to close auto loans quickly and correctly."