HOUSTON — Gulf States Financial Services and GSFSGroup, a nationwide provider and administrator of F&I products and reinsurance structures, recently hired a new director for its national sales division.

Accepting the role is Keith Cooper, who has been charged with further continuing the development of GSFSGroup's national footprint. The company indicated Cooper's priorities will include leading the its national team of agents and cultivating partnerships with independent agents to promote the growth and development of their businesses through the GSFS product line.

Cooper will work out of the company's Houston headquarters and report directly to Alan Bond, the company's vice president of national sales.

An industry veteran with more than 25 years of experience, Cooper comes to GSFSGroup having most recently served as the president and chief operating officer of Tri-PAC in Denver.

Prior to that, Cooper was the president and general manager at Walkaway USA in Irving, Texas. He's also held several positions in his 18 years at EFG Companies, including senior vice president.

"We couldn't be more excited to welcome Keith into the GSFSGroup family. His experience speaks for itself and his strong background fits very well with our ‘customer first' culture," stated GSFSGroup president Steve Amos.

"Not only is he a nationally recognized income development strategist, but he is also one of the very few candidates that is proficient in all five dealer participant programs including Dealer-Owned Warranty Co., Dealer Obligor, Retro, NCFC and CFC," Amos added.