TALLAHASSEE, Fla. — DealerTrack Registration and Titling Services Group now offers a new solution for California dealers so they can comply with a new state law that goes into effect beginning in July.

With the passage of Assembly Bill 1215 last year, DealerTrack explained all used vehicles offered for sale in California must have a vehicle history report pulled from the National Motor Vehicle Title and Information System.

DealerTrack indicated it integrated the history reports into their Electronic Vehicle Registration process in an effort to ensure compliance with the law and provide an efficient, cost-effective tool for dealers.

Partnering with Florida-based Auto Data Direct, a provider of real-time access to vehicle records, DealerTrack will offer ADD's new StiQR product to enhance the availability of vehicle histories to consumers.

The StiQR developed by ADD last year uses QR code technology to deliver NMVTIS reports to consumers at the point of sale. An individually coded sticker, adhered to the vehicle's window, can allow consumers to scan and instantly receive a current NMVTIS report using a free app on their smartphone.

DealerTrack reiterated the new California law requires that a NMVTIS report must be provided to consumers free of charge if requested, and that when a brand is found on a vehicle, a red warning label is placed on it alerting the consumer to the issue. 

As dealers know, the NMVTIS database is a U.S. Department of Justice information system operated by the American Association of Motor Vehicle Administrators that contains automobile information from states, insurance carriers and the salvage industry. 

As of March 2009 every business that handles junk, salvage or total loss vehicles must report specific pieces of information about these vehicles to the national database.

DealerTrack senior vice president Mark Furcolo emphasized, "DealerTrack is always committed to helping dealers comply with state legislation, especially as it evolves.

"By partnering with ADD, we will provide California dealers with a unique solution that leverages ADD's StiQR technology with our OLRS not only to ensure all state requirements are met, but also to provide dealers with an efficient, cost-effective electronic tool for managing the vehicle registration and titling process," Furcolo continued.

ADD president Jim Taylor added, "Auto Data Direct has spent the last 11 years developing Internet-based tools for the automotive industry that assists with compliance and efficiency for automobile dealers.

"When we developed the StiQR, our goal was to provide both dealers and consumers instant access to information that is vital when purchasing a used car," Taylor went on to say. "We're very pleased that this innovative product will be a valuable tool for California dealers as they meet the new requirement and benefit from the StiQR's marketing and lead generation capabilities."

More information about DealerTrack's services is available at www.dealertrack.com while more details on Auto Data Direct's StiQR can be found at www.add123.com.