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FORT LAUDERDALE, Fla. — AutoUSA Internet Sales Solutions
recently introduced Payment Pro powered by DriveItNow, a payment-based
conversion tool for dealer websites.

Officials explained Payment Pro is a service that can provide
online shoppers with instant, real vehicle loan payments based on individual
credit and inventory eligibility, generating pre-qualified, first-party leads
from dealer websites.

With Payment Pro, consumers can click on a button showing
real payments on any vehicle listing on a dealer's website. A form appears that
the shopper can fill out, but no Social Security Number or birth date is
required.

Based on the individual's entered criteria, the system can determine
their credit eligibility without impacting the consumer's credit score, display
personalized monthly payment options, and deliver the dealer a "dramatically enhanced"
lead.

"Payment Pro is good for the dealer because it shifts the
shopper's focus from what the lowest price is to what they can afford every
month," said Phil DuPree, president of AutoUSA.

"The leads generated from these inquiries open the door for
immediate engagement and more seamless negotiations," DuPree continued.

DePree went on to highlight that Payment Pro offers dealers even
more benefits, including:

—Converts more traffic on dealer websites because consumers
want to know monthly payment options based on their credit.

—Generates the industry's first dealer-website lead that
includes the customer's credit eligibility and desired payment from dealers'
own websites, resulting in high-closing prospects.

—Eliminates wasted time showing customers vehicles they
can't afford, as well as time spent negotiating.

—Puts dealers in charge of setting their own prices and
financing terms, unlike lead services that force dealers into price wars in
order to deliver the lowest price for the consumer while lowering gross profit
margins.

—Shifts consumer focus to monthly affordability, giving
dealers more flexibility in pricing and negotiations.

Payment Pro is a new service powered by DriveItNow's
patent-pending technology.

"We chose to partner with AutoUSA because of their
tremendous industry reputation of bringing best-in-class tools to the market to
increase Internet sales for automotive dealers," stated Tarry Shebesta, president
of DriveItNow.

"The launch of Payment Pro shows they understand the value
of producing high quality leads and the need for payment quoting," Shebesta
added.

Payment Pro is available immediately for dealer websites
and mobile sites. To learn more, visit http://www.paymentprodemo.com or contact
an AutoUSA sales representative at (800) 243-9935.