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ORWIGSBURG, Pa. — Preferred Warranties, a provider of extended
service contracts for pre-owned vehicles, highlighted how well received its new
website has been by dealers since the company launched it earlier this month.

Among the enhanced features attracting interest and
accolades are:

—A grid comparing covered parts & services in
Preferred's most popular protection plans in a printer-friendly format, plus
details on each. A summary of vehicle plans is also available in Spanish.

—Details on Preferred's Certified Vehicle program and
88-point mechanical inspection.

—Car search tool. Consumers can let PWI know the type of car
that they're looking for, and the extended service contract provider will
spread the word among dealers in that area.

—Customers and dealers share their experiences through
unsolicited testimonials.

—Convenient feedback.

—Contract holders are given easy-to-follow guidelines for
filing claims online or by phone.

The website also offers a link to a video that shares inside
tips from a professional auto trader on "how to buy a used car."

Joe Brookstein, general manager of Wholesale Outlet, which
has locations in Waterford and Blackwood, N.J., said, "The new design is
awesome.

"It makes it very easy to walk customers through the plans
and the differences that make Preferred Warranties such a great partner,"
Brookstein continued. "We've been with them for 14 years and they're always
there for us. The new web site reflects the quality of that company."

Pat Sarcinelli of Master Motors, Buffalo, N.Y., echoed a
similar sentiment.

"We like having our customers leave here with the
peace-of-mind that a Preferred Warranties contract delivers, and the new
website is a very helpful sales tool. It logically lays out all the details and
advantages," Sarcinelli said.

A third dealer also offered his take on the enhanced website
features.

"The new website does an outstanding job presenting the
value of Preferred Warranties plans as well as the company," said Eddie Brioso,
manager of 2 Mannys Auto Sales in Union, N.J. "I like that it's also easier to
log in and submit eContracts."

PWI director of marketing Helen Sluzis headed the
development team for the revamped site that went live on Jan. 2.

"Our goal was to maximize the power and value of our website
to consumers in the market for pre-owned vehicles, and provide selling tools to
our dealers," Sluzis said. "We started with their input plus suggestions from
our sales consultants, customer service and claims teams to see what features
each group would find most helpful.

 "We have files full
of compliments, but we want customers to let us know if they have any problems
or suggestions, too," Sluzis went on to say. 
"The new format encourages direct feedback, and lets people know that
they'll get a fast, personal response."

Preferred Warranties are available through dealerships in 17
states, including Alabama, Delaware, Georgia, Indiana, Kentucky, Maryland,
Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South
Carolina, Tennessee, Texas, Virginia and West Virginia.

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