Ally Looking to Educate Wiser Car Buyers Through 30 Days of Financial Literacy Program
DETROIT — In celebration of Financial Literacy Month and as
a way to build upon the more than 1,000 consumers who already have utilized its
tutorials specifically about auto financing, Ally Financial launched its 30 Days
of Financial Literacy initiative today.
The program features more than 30 personal finance classes throughout
the month of April, including several dedicated expressly to education about payment
options when buying or leasing a vehicle.
The initiative also includes daily personal finance tips on
Twitter at @Ally.
"Ally has had a longstanding commitment to promoting
financial education and launched its first financial literacy program in 2002. Understanding
the key concepts of budgeting, credit and saving can have an important impact
on a consumer's overall financial health," said Gina Proia, Ally's chief
communications officer and head of community relations.
"During the 30 Days of Financial Literacy, we are pleased to
offer consumers free access to key financial information that can assist in
creating a budget, improving your credit and financing a vehicle," Prioa
continued.
Ally will host more than 30 Wallet Wise sessions across the
U.S. throughout the month of April. Wallet Wise is a free financial education
program that teaches consumers the basics of personal finance. It offers community-based, in-person
sessions, as well as online courses through www.allywalletwise.com, covering
the basics of budgeting, credit, banking and investing, and automotive
financing.
In 2012, Ally Wallet Wise provided more than 2,200 financial
literacy courses to more than 18,000 consumers.
More than 100 attendees have already attended auto finance
class sessions taught this year. Since 2011, more than 1,000 consumers have
attended in-person Wallet Wise auto finance sessions or took the auto finance
course online at www.allywalletwise.com.
Consumers can find additional financial literacy information
online by following @Ally on Twitter for a series of daily tips throughout the
month, in addition to its regular #WalletWiseWednesdays tips campaign.
Officials added that Ally is further demonstrating its commitment
to financial education in another way, too. Ally employees are teaming with
local Junior Achievement chapters to help bring financial literacy into the
classroom.
"These volunteer-delivered, kindergarten through 12th grade
programs foster work-readiness, entrepreneurship and financial literacy skills
and use experiential learning to inspire students to dream big and reach their
potential," Ally said.
"Ally is also providing grants to Junior Achievement
programs across the U.S. to further support financial literacy outreach," the
company went on to say.
For more information about Ally Wallet Wise and a complete
list of Wallet Wise classes in your area, visit www.allywalletwise.com.
Continue the conversation with SubPrime Auto Finance News on LinkedIn and Twitter.
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