ALPHARETTA, Ga. — PRNDL.com, an online vehicle-buying
service, launched its streamlined Finance Center last week, offering a full
spectrum of credit options for applicants of all credit levels.

Site officials highlighted the Finance Center joins PRNDL's
list menu of services, which includes inspections, service contracts and
vehicle shipping. 

The site insisted PRNDL's trustworthy and easy-to-follow
auto loan application can make it quick and convenient to get financing, with
applicants often receiving a decision from featured lending providers within
minutes.

"This gives online car buyers – many of whom participate in
online auctions – more negotiating power faster," officials said.

The site went on to emphasize what it believes sets PRNDL
apart.

The site indicated all of PRNDL's service providers —
including non-lending services, such as those offering inspections,
transportation or vehicle protection plans — have been carefully selected as
best-in-class in the car buying industry.

Now PRNDL is introducing the functionality for loan
services. 

PRNDL president Brent Sergot contends that other automotive
lending websites tend to fall into two categories: Single-source websites
associated with only one lender or multi-source websites which often broadcast
an applicant's information to multiple loan providers at the same time.

With PRNDL, Sergot thinks the consumer gets the best of both
worlds: Access to multiple loan providers and control over who receives their
final loan application.

 "With the introduction
of the new Finance Center, PRNDL becomes the equivalent of an online lending
concierge, facilitating access to many different vehicle loan providers while
still guarding your personal information," Sergot said.

"Whether your credit is stellar or not so great, PRNDL's
Finance Center can help match you with the right lender and will always treat
your personal information respectfully," he went on to say.

Here's how the PRNDL automotive finance center works.

PRNDL uses a credit
pre-check that can help identify which lenders may be a good match for any
individual situation.

Respecting consumers' privacy, PRNDL does not view the
results of the pre-check and simply performs a "soft" credit inquiry (an
inquiry that does not affect the user's credit score). Only those financing
providers that are a match will be presented as options.

This way, consumers have control over which financing
source, if any, can receive their full application to be considered for a loan.

Sergot stressed that this new service is a welcomed solution
for many consumers in the post-mortgage-crisis era.

In looking at ways to serve the online car buying market,
PRNDL's research found that many vehicle shoppers who may have had perfect
credit in the past, sometimes have a ding or two on their credit today.

 "There are an awful
lot of folks today who are on the borderline between prime and sub-prime credit
scores. And there are even more who have taken harder hits," Sergot said.

"Every day, lenders are coming up with new strategies to
appeal to different credit types," he continued. "At PRNDL, we do the legwork
for you to find the right match."


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