ATLANTA — AutoTrader.com and Experian Automotive recently
entered into a partnership to allow dealers to include Experian's AutoCheck
vehicle history reports with their listings on AutoTrader.com.

Here's how it works.

Starting in September, AutoCheck-subscribing dealers will
have the option of including those reports on AutoTrader.com.

In its statement announcing the deal, AutoTrader noted:
"This non-exclusive partnership is a step designed to facilitate choice for AutoTrader.com's
dealer customers and allow other vehicle history report providers to work with
AutoTrader.com in a similar manner."

AutoTrader chief operating officer Alan Smith said, "We are
listening to our customers and strive to evaluate our products and services
based on their feedback.

"Our dealer customers have clearly expressed a desire to
have more freedom in deciding which vehicle history reports they would like to
use to merchandise their inventory on our site, and our goal with this
partnership is to make that choice a reality."

In listening to customer feedback, AutoTrader found a
"growing need among its dealer customers" to be able to choose which vehicle
history report service they use on the company's website.

"By entering into a non-exclusive relationship with one of
those providers, AutoTrader.com is moving toward empowering dealer customers
with more choice in this important aspect of merchandising their listings,
thereby continuing to deliver on its mission of making car buying and selling
easier," the company emphasized.

Smith added: "We believe this is good for both consumers and
dealers, to have a choice of which vehicle history report provider to use with
their listings on our site, and we have worked with Experian over the last several
months to make this partnership a reality. With this new offering, we are
pleased to be setting the standard for dealer and consumer choice in vehicle
history report providers."

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