MISSION VIEJO, Calif. — Consumer finance management system
provider DealerCentric Solutions recently made its online credit application
platform optimized for mobile.

The company highlighted the tool, "Get Pre-Approved in
Seconds" comes at no additional charge for the more than 3,000 dealerships
nationwide and online listing providers such as Cars.com that currently use the
platform.

DealerCentric reiterated the tool can pre-approve shoppers
for financing based on the dealership's credit criteria.

"Mobile car shopping isn't at a tipping point — it has
tipped — and we're committed to giving dealers the marketing platforms they
need to reach the new, ‘mobile-first' customer," said Pete MacInnis, chief
executive officer of DealerCentric.

"Moving auto financing to the front of the sales process is becoming
increasingly critical for dealerships and ‘Mobile Get Pre-Approved in Seconds'
is designed to help do just that, ensuring that dealerships don't fall ‘behind'
their customers' preferences," MacInnis continued.

MacInnis pointed to studies that showed roughly one-third of
consumers now use mobile devices when vehicle shopping and this year will
represent the first year that more people will access the Internet from mobile
devices rather than desktops or laptops.

DealerCentric's new credit application solution is designed
to help dealerships reach vehicle shoppers where they increasingly live — on
their smartphones and tablets — and give them access to more of the
highest-quality, pre-approved leads.

MacInnis rattled of four benefits dealers can get through ‘Mobile
Get Pre-Approved in Seconds,' including:

—Provides the highest quality leads at the lowest cost,
because when a shopper puts their personal info online, it's the clearest
signal that they're seriously in-market.

—By qualifying consumers to specific vehicles before they
reach the showroom, the test drive, sales and financing "silos" are
bridged, leading to a dramatically faster, more efficient process.

—While the majority of vehicle shoppers research financing
online, 50 percent plan to get pre-approved through a bank/credit union, and
only 34 percent at a dealership. ‘Mobile Get Pre-Approved in Seconds' features
rich, compelling content, video and calls-to-action that drive more financing
apps directly to dealers.

—Outperforms other online dealership credit apps, with
dealers reporting the following average results: $20 cost-per-sale, a 500
percent increase in credit apps and 30 percent of applications resulting in
sales.

And at least dealership reported it is reaping some of those
benefits.

Josh Gwin, director of marketing at All Star Automotive
Group in Baton Rouge, La., said, "We know from analytics that our mobile
traffic now exceeds 50 percent. With the ‘Get Pre-Approved in Seconds'
platform, we have already quadrupled the number of finance apps that we get
from our websites and social media. We're thrilled about the potential of a
mobile-responsive DealerCentric app."

MacInnis contends DealerCentric pioneered the strategy back
in 2005 by rolling out the first interactive tool for dealership websites that could
instantly pre-approve shoppers for auto financing

Shoppers can fill out a quick, hassle-free credit app (at
the dealership website or auto portal), a credit report is then generated, and
he/she is pre-approved based on that dealership's customizable credit criteria.

The mission: to create a better, more efficient car-buying
process for both consumers and dealerships.

"‘Mobile Get Pre-Approved in Seconds' is one in a series of
exciting, ‘first-ever' platforms that DealerCentric will launch in 2013, all in
response to new consumer behavior and demands, and to bring far more of the
financing process to the front end of the sales process. Stay tuned," MacInnis
said.

For more details, visit dealercentric.com.