CINCINNATI — Online monthly payment marketing technology
provider DriveItNow announced its new Trade-in Equity Analyzer is now available
as part of its pre-qualified payment quoting service.

Since many vehicle sales involve a trade-in, DriveItNow said
the value and the equity in these trade-ins dramatically affect the whole
transaction. The company contends consumers typically are unaware of their
equity or, in most cases, inequity of their trade-in.

The inequity, meaning they owe more on the vehicle than what
it's worth, can now be seen prior to visiting the dealership.

DriveItNow's Trade-in Equity Analyzer can let the dealer and
consumer easily see their trade-in value and the effect it will have on their
new payment. This information is critical in giving them a more realistic view
of the vehicles they can afford to purchase.

"Knowing the net equity position of the customer's trade-in
can make or break a deal," DriveItNow president Tarry Shebesta said.

"This platform gives dealers and consumers a more realistic
picture of how their trade-in affects their monthly payment, resulting in a
more positive buying experience," Shebesta continued.

DriveItNow Trade-in Equity Analyzer is designed to eliminate
shoppers' guesswork and thereby improves their confidence and likelihood of
purchasing a vehicle.

This service is available exclusively to DriveItNow dealer
customers and industry partners.

For more information, visit www.DriveItNow.com or call (800)
223-4882, ext 20.

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