FARMINGTON HILLS, Mich. -

This week, RouteOne began to offer dealers a free trial of its FinanceConnect product.

Dealers who subscribe now will receive the first 60 days free with no setup fee, which officials said is up to a $700 value.

The company recapped that FinanceConnect — first made available to dealers last July — is a new digital consumer credit application that can enables dealers to create a compelling and unique online shopping experience to drive sales and financing growth. 

"FinanceConnect allows dealers to establish an online presence that helps convert online shoppers into ‘in-dealership' buyers," RouteOne chief executive officer Mike Jurecki said.

"We've made it easy for dealers to navigate the online environment by providing this customizable tool that's tied to our core credit application platform," Jurecki continued. "We are pleased to offer our customers this free trial, which will allow them to witness firsthand the power of FinanceConnect."

FinanceConnect also can offer dealers a customizable microsite to engage their online customers. Dealers can tailor the microsite as they see fit, adding promotional materials, vehicle specials, credit incentives and more. The dealership logo and colors can be added to further brand the site.

Dealers can continue to utilize their desired CRM, DSP and other third-party tools with FinanceConnect, as the tool is integrated with the RouteOne credit application.  This ability can help dealers to better track sales leads as they come in, and avoid duplicate data entry and redundant efforts.

Additionally, the solution can ensure all applications submitted through FinanceConnect are held to the same compliance standards as the core RouteOne credit application system, so compliance is consistent, whether an application is received online or at the dealership. 

Dealerships may select from a Basic, Advanced, or Premium model of FinanceConnect, depending on which profile best fits their needs. Additionally, dealers may utilize FinanceConnect on tablets and mobile devices, allowing for transactions outside the dealership office.   

Dealers can visit RouteOne at booth No. 5027 at the NADA Convention & Expo in New Orleans beginning on January 25 to learn more.