KeyBank acquires AQN Strategies to reinforce analytics expertise
KeyBank recently reinforced its analytics capabilities by entering into a definitive agreement to acquire AQN Strategies, an analytics-driven consultancy with deep expertise in the financial services industry.
At the close of the transaction, AQN founder and managing partner Ben Sabloff was named Key’s head of analytics to take responsibility for leading customer-focused analytics strategies across the bank.
Founded in 2016, AQN’s highly experienced operators have worked with banks and fintechs across the industry to deliver value-based strategies by combining rigorous data and analytics capabilities with expertise across the credit and payments value chain.
The bank explained this acquisition aligns with Key’s relationship strategy and underscores its ongoing commitment to employ data-driven approaches that can enable a simultaneous expansion of customer reach while maintaining a rigorous focus on risk discipline.
“I am pleased to welcome Ben Sabloff and the AQN team to Key. Having worked with them over the past two years as a consultant to Key, I am excited to combine Key’s unique platform and AQN’s deep analytics expertise,” KeyBank head of payments and analytics Ken Gavrity said in the news release.
“The dynamic nature of our industry and the vast amounts of data available from our increasing digital environment require a relentless focus on insights and experimentation to drive customer value and create great customer experiences,” Gavrity continued. “Ben has created a world-class team and we look forward to his influence and leadership as we continue our digital and analytics transformation.”
Sabloff then added, “We’re very excited to join Key. We look forward to bringing our experience and our data-driven approach to drive strategies that will enable Key’s targeted scale strategy across its vast customer base.
“I’m confident that our people and capabilities are a natural complement to the bank’s strengths and strategy,” he went on to say.