GWC Warranty hires new strategic brand manager

GWC Warranty, a provider of used vehicle service contracts sold through dealers, recently announced the addition of Emily Dwyer as its new strategic brand manager.

As a member of the marketing department, the company highlighted Dwyer will be responsible for developing strategies that increase GWC’s brand awareness and value among new and existing GWC partners in an effort to help them sell more cars and increase profits.

Dwyer brings to this role more than seven years of experience in brand development. Prior to joining GWC Warranty, Dwyer was the brand strategist for Sweda Advertising in Clarks Green, Pa., where she oversaw brand positioning, art direction, copywriting, audio/video production, social media management, public relations, event planning and more for a variety of agency clients.