NEW YORK -

Lightico growth trajectory continued on Wednesday.

About a week after landing a relationship with PayNearMe, the next-generation digital completion platform that supports millions of insurance, automotive, telecom and financial services interactions welcomed Jeff Dobo as its senior vice president of sales for North America.

The company highlighted Dobo will lead Lightico’s sales operations on the continent. He is the latest addition in several significant talent acquisitions at the digital company, including Moti Gabay as vice president of global partnerships and alliances.

“This has been a period of explosive growth for Lightico, as we continue to see a strong uptake of our digital completion cloud across many industries from banking to auto finance to insurance and telcos, who urgently need to digitalize their customer-facing processes,” Lightico chief revenue officer Gilad Komorov said in a news release.

“Jeff has an impressive track record of building, leading and scaling enterprise sales organizations, and I’m confident that his experience will allow us to continue driving value at scale to top brands in North America,” Komorov continued.

Dobo previously served as regional vice president of sales at NICE overseeing its new logo acquisition team, responsible for some of NICE’s largest and most prestigious customers.

Prior to that position, Dobo served as a senior director of sales integration at Bluewater Technologies Group where he was responsible for building an enterprise sales team while managing key partnerships with Samsung, Cisco and LG.

Dobo also served as vice president of enterprise sales at Black Box Network services as well as a number of B2B leadership roles at Verizon.

With Lightico’s digital completion cloud, businesses can complete typically high-friction interactions with their customers such as auto financing, insurance claims or the opening of new financial accounts. The no-code, mobile-first platform can unify key elements of customer facing interactions such as eSignature, document collection, identification and verification, payment to create a powerful toolbox for B2C businesses to improve efficiency and customer satisfaction.

“Lightico’s digital completion cloud is quite simply the right product at the right time. I’m excited to be joining a winning team that is well-positioned to capitalize on the significant demand for its technology,” Dobo said.

“Lightico’s simplicity and power are impressive, enabling businesses to rapidly implement technology that delivers immediate bottom-line impact. It’s perfectly in-line with what consumers and businesses want and need now,” he went on to say.