Buy-here, pay-here operators near Atlanta who need resources to get their inventory to stand tall on the front line now have another person to call thanks to Total Car Franchising Corp.

The franchisor of Colors on Parade and CarLove mobile automotive paint and dent repair announced on Wednesday the opening of its newest franchise unit in the metro Atlanta area that is owned and operated by Leonel Alcantara.

According to a news release, Alcantara has more than four years of experience in the automotive industry doing wheel repair and auto body customization. For the past several months, he has been working with Atlanta area developer Rob Ocello learning the ins and outs of CarLove’s proprietary paint repair processes and what it takes to operate a franchise.

Last week, Alcantara attended the Total Car Franchising paint repair certification class in Conway, S.C., and is now back in Atlanta getting his new CarLove business underway.

Working alongside Ocello and the other CarLove franchise owners in the Atlanta area, the company said Alcantara will bring ecoSMART automotive repair services to his community at an affordable price.

In addition, the new franchise will provide dealerships with high quality reconditioning services for their inventory with a quick turnaround time.

“As we continue to grow Colors on Parade and CarLove with more units across the country, it is a goal to make convenient, affordable mobile paint and dent repair services accessible for our customers,” Total Car Franchising president Jeff Cox said in the news release. “A key component to doing so is our group of passionate franchisees who provide a high-level of expertise and professionalism to our customers. We’re excited to welcome Leo to the CarLove family!”

With more than 30 years of experience and more than 250 operating franchises across the U.S., Colors on Parade is consistently ranked by Entrepreneur magazine as one of the nation’s top automotive franchise systems.

Total Car Franchising said its extensive training and certification process allows new franchisees to provide customer services safely on site while using an exclusive process.

Franchise opportunities remain available throughout the United States. More information can be found at franchising.colorsonparade.com.