In March, the Titus-Will Automotive Group launched an online channel for consumers in the Puget Sound area of Washington state to buy used cars digitally using technology powered by Cox Automotive’s Esntial Commerce platform.

On Wednesday, Capital Automotive Group, with 29 full-service dealerships across the Carolinas, made a similar move, leveraging the same Cox technology.

Capital’s tool is called RideShift and is designed to be a fully online, automated, pre-owned vehicle e-commerce site, across 20 participating locations.

The site enables consumers to find, finance and purchase a vehicle in a matter of minutes and schedule vehicle delivery or curbside pick-up — whatever the buyer desires.

RideShift uses Cox Automotive’s Esntial Commerce technology to move the consumer through the buying process. It integrates a wide array of Cox Automotive platforms into one centralized and sophisticated tool that benefits both the retailer and customer.

AI-powered shopping features and patent-pending finance automation can enable customers to see pre-qualified payments on every vehicle in inventory and shop by make, model, price and monthly budget.

“We know that each of our customers is unique, and they want car buying to be more convenient — less haggle, less hassle, and less negotiations. RideShift makes the vehicle purchase transaction easy and enables our dealership to reach customers who may not have thought about us before this option in buying fully online,” RideShift director of operations Curtis Driver said in a news release.

“The automotive industry is not immune to disruption be it supply chain or new players, underscoring why innovation and resiliency are essential to business longevity. RideShift enables Capital Automotive Group to transform our business into a true e-commerce offering and has positioned us to be at the forefront of this market transition,” Driver continued.

Capital Automotive Group highlighted that RideShift will be introduced via a regional consumer campaign featuring former Carolina Panthers football star Luke Kuechly.

Through engaging ads, the partnership between Kuechly and RideShift will educate about key benefits, including:

— Ease of shopping, car comparisons, and automated financing with precise payments

— Safe and secure environment to complete and sign all deal paperwork and make payments remotely

— AI-powered technology delivering transparent pricing at vehicle and full deal structure level

— 20 delivery centers across North Carolina for pickup or delivery and service needs

— Seven-day return policy, maximum of 500 miles, three-month or three-thousand-mile warranty, and free delivery within the Carolinas and delivery available throughout the continental U.S.

“With RideShift, Capital Automotive Group customers have straightforward, flexible purchase options, such as delivery or curbside pickup,” said Kuechly, who still resides in North Carolina. “RideShift’s range of customer convenience options — well beyond those of new market players — enable customers to shop how they want, when they want and where they want — all while doing business with people they know and trust.”

Serving the Carolinas for nearly four decades, Capital Automotive Group’s brands include:

— Buick
— GMC
— Chevrolet
— Chrysler
— Dodge
— Ford
— Genesis
— Hyundai
— Jeep
— Kia
— Lincoln
— Mazda
— Nissan
— RAM
— Subaru

“RideShift complements our efforts to build a robust and sustainable automotive industry in the Carolinas that is affordable, profitable and equitable for all involved,” RideShift chief operating officer Lindsey Michael Longo said. “As with every Capital Automotive Group initiative, it is about products, service to our customers, and the community.

“RideShift underscores all of this by transforming the car buying experience unlike anything else available in our market. We are thrilled to be one of the first automotive groups to offer this optimized experience and dedicated level of customer service that nobody else can come close to competing with,” Michael Longo went on to say.