AUSTIN, Texas -

Buy-here, pay-here dealers who use Wayne Reaves software now can take advantage of what is offered by CarStory, a provider of crowdsourced data and analytics on used-vehicle pricing and preferences.

This week, Wayne Reaves integrated CarStory Market Reports into its customizable website platform. A free merchandising tool and lead source, CarStory Market Reports now are available directly on all Wayne Reaves dealership websites.

CarStory Market Reports’ insights are generated from a combination of more than 4 million real-time used-vehicle listings and crowdsourced data from more than 8 million searches a week that can help move consumers from online shoppers to on-the-lot buyers.

Powered by Vast, a big data platform for more than 300 automotive marketplaces, the reports can give buyers the whole “story” of a vehicle – educating them on the features most valued by other consumers and validating pricing with real-time market data.

The reports also can serve as a powerful customer engagement tool for dealership sales personnel, providing a virtual walk around of every vehicle on the lot. With multiple pre-owned models, makes and years for sale at each dealership, the reports can help ensure that each salesperson has the important details on the vehicle he/she is showing, which, in turn, can help them convert.

“Dealers already rely on Wayne Reaves for the best custom websites, and the addition of CarStory Market Reports will further enhance interactions between our dealers and their customers,”, of Wayne Reaves president Jason Reaves said.

“Dealers know that our solutions help them sell more cars, and this is yet another way to ensure they receive the most innovative and productive tools,” Reaves continued. “We are thrilled to offer these insightful reports to our dealers at no additional cost and are very impressed with how quickly we have been able to integrate them into our platform."

The partnership is the second in a series of alliances with website providers that make CarStory Market Reports easily available to dealers at no extra cost. CarStory’s dealer network now numbers more than 3,000 dealerships nationwide.

“Keeping consumers engaged once they land on a dealer website is key to converting web browsers into on-the-lot buyers. CarStory Market Reports’ unique market insights speed up consumer purchase decisions and help dealers to sell more cars — and they are available to dealers absolutely free of charge,” said Chad Bockius, chief marketing officer of CarStory.

“We are pleased Wayne Reaves has made CarStory Market reports a standard feature for all the websites they build and maintain,” Bockius continued.

Bockius  went on to highlight CarStory Market Reports can deliver customer preference information on vehicles, including analysis of pricing relative to similar models locally, mileage assessments relative to similar vehicles on the market, as well as the vehicle features valued most by other consumers.

In addition, the reports can analyze the vehicles consumers are comparing online and recommend alternatives that are most likely to convert that shopper.

“This is an industry first that enables dealers to keep consumers looking at more vehicles on their own website versus defecting to a competitor’s site,” Bockius said.