One of the speakers at this year’s Auto Intel Summit recently received a promotion by his fintech employer.

Lightico, a provider of digital customer interactions, promoted Yotam Haroosh to sales director of consumer lending as part of the company’s rapid growth in the financing space.

Lightico highlighted the promotion follows more than five years at the company and consistent leadership on large accounts across a variety of industries, especially auto financing.

“Lightico has been incredibly successful in the auto finance and consumer lending space, working with industry leaders in the likes of Capital One, Westlake and Global Lending Services,” Lightico chief revenue officer Gilad Komorov said in a news release.

“Yotam has been an integral part of building many of these key relationships from the early days of the company and is the ideal candidate to lead the consumer lending team to even greater heights,” Komorov continued.

Haroosh has been involved in tech consulting and sales for more than a decade, serving most recently as both senior and enterprise account executive in Lightico’s revenue group.

Prior to joining Lightico, Haroosh served as vice president of business development at Robohold as well as serving as a sales manager for several other companies in the financial services and insurance spaces.

“I’m honored and excited to lead the consumer lending team and help leading companies around the world enhance, optimize and digitize their customer journeys,” Haroosh said.

Using Lightico’s Digital Completion Cloud, businesses can complete high-friction interactions with their customers such as auto financing, insurance claims or the opening of new financial accounts quickly and efficiently.

The no-code, mobile first platform combines key elements of customer facing interactions including eSignature, document collection, identification and verification, payment into a powerful tool box for B2C businesses to improve efficiency and customer satisfaction.

“If the past two years have proven anything, it is that the need for seamless, mobile-first journeys are key to business continuity, efficiency and growth for customer-facing businesses,” Haroosh said. “I look forward to continuing my work alongside the rest of the Lightico sales team as we lead the way in digital completion.”