Upstart, a leading artificial intelligence lending marketplace, recently announced that Upstart Auto Retail is now certified as a Honda Digital Solutions (HDS) partner.

As an HDS Digital Retailing solution, Upstart Auto Retail’s modern vehicle buying software is now available to Honda dealers and customers nationwide.

Scott Thomas is general manager of Buckeye Honda in Lancaster, Ohio.

“What I love most about Upstart Auto Retail is that it’s a combination of a high-quality digital retail tool with an in-store app that streamlines the process for both customers and sales — making it a game-changer,” Thomas said in a news release from Upstart. “It’s a customer experience tool, a retention tool, and a profit generator all wrapped up into one.”

The addition of Honda bolstered Upstart’s growing roster of OEM certifications, including Kia, Lexus, Mitsubishi, Subaru of America, Toyota and Volkswagen.

Upstart Auto Retail can help franchised dealers provide the fast, transparent, and convenient vehicle buying experience that most consumers now expect.

From building and pricing, all the way through to F&I and signatures, Upstart Auto Retail’s integrated workflow can give customers a consistent omnichannel purchasing journey that serves them when, where, and how they want to interact.

“Today’s customers do a lot of the car-buying process online before heading to the dealership, so Upstart Auto Retail gives them an intuitive mobile and web experience and seamless transitions to the showroom floor,” Upstart Auto Retail general manager Michia Rohrssen said in the news release. “Honda has always had some of the most loyal customers, and our digital retail platform will enable Honda dealers to provide a best-in-class purchasing experience and boost sales.”