Zurich & Caramel collaborate to bring VSCs to digital used-vehicle markets
Zurich North America said it now is offering its F&I vehicle protection service contracts (VSCs) through Caramel, a digital checkout platform for independent dealers and private party buyers and sellers.
The company highlighted through a news release that the move gives used-vehicle buyers access to Zurich’s VSC products previously only available through franchised dealerships.
“The needs of car buyers continue to change rapidly, trending toward online vehicle sales with full-service support,” said Vince Santivasi, head of direct markets for Zurich North America. “We welcome the opportunity to address the evolving market, and our collaboration with Caramel allows us to do so through their modern, digital platform available to any used car buyer.
Launched in March, Caramel’s digital platform can help used-vehicle buyers, independent dealers and private sellers securely connect and complete transactions regardless of the channel they use to buy their vehicles.
In addition to buying and selling capabilities, the platform can provide direct access to related services needed as part of any car sale.
Along with vehicle protection products offered through Zurich North America, buyers can access financing options through third-party finance companies and transport services for the vehicle.
The platform also processes fund transfers, automates digital paperwork and manages Department of Motor Vehicles (DMV) tasks for both buyers and sellers.
“The vehicle protection products and services Caramel provides have not previously been available to private party and independent dealer car buyers,” said Craig Nehamen, Caramel co-founder and co-CEO.
“A vehicle purchase is the second biggest purchase decision after a home for most consumers. These buyers often need to protect their new purchase from breakdowns and unknown events. For the first time, they can do so with the highest quality products from a reputable industry leader such as Zurich,” said Ed Brojerdi, Caramel co-founder and co-CEO.
“As the car buying market evolves, Zurich will continue to be forward-thinking, seeking innovative opportunities and new technology platforms to touch unique automotive segments,” Santivasi added.
To access the Caramel digital platform, go to drivecaramel.com.