The News Media of the Pre-Owned Industry
Susan Gubasta (left), receiving an award at the 2017 Women & Automotive conference. Photo by Jonathan Fredin.
When Susan Gubasta’s dad first urged her to join the family-owned dealership business more than 30 years ago, she just wasn’t interested.
After all, she reasoned, retail automotive was dominated by men who either sold cars or repaired cars and there was no career path there for her.
Since she “wasn’t a math person,” working in the dealership’s accounting office wasn’t appealing either.
Turns out that not only was Gubasta mistaken about joining the family business, it was ...