There’s nothing new about the two top brands when it comes to residual value.

Toyota was named the top mass market brand for the sixth consecutive year and Lexus took the premium brand award for the fifth year in a row as J.D. Power announced the winners of its 2025 Canada ALG Residual Value Awards.

In a news release, J.D. Power said vehicle manufacturers with a more balanced and consistent strategy when bringing their products to market have proven to be the leaders in model year 2025 residual values. The awards rate the vehicle models projected to hold the highest percentage of the manufacturer’s suggested retail price after four years for mass market vehicles and after three years for premium vehicles.

“Preeminent brands such as Toyota and Lexus have shown they can strategically make select updates or redesigns to their vehicles while retaining elements that deliver strong residual value,” J.D. Power managing director of ALG customer success Danny Battaglia said.

“Additionally, those top brands’ awareness and tactical approach to pricing trim levels and powertrains also helps raise residual performance and provides long-term value for shoppers who are buying in a competitive market.”

The company said the J.D. Power Canada ALG Residual Value Awards program is a consideration for vehicle shoppers when assessing the total cost of ownership for a vehicle.

For model year 2025, 16 brands earned awards in 32 segments. J.D. Power evaluated 282 model lines through analysis of used-vehicle performance, brand outlook and product competitiveness. To account for differences across trim levels, model averages are weighted based on percentage share relative to the entire model line.

Toyota led all brands with seven model-level awards with seven, followed by GMC with four and Cadillac with three.

Model award winners are:

Toyota: Camry, RAV4, Grand Highlander, Sequoia, 4Runner, Tundra, Sienna

GMC: Hummer EV SUT, Hummer EV SUV, Canyon, Savana

Cadillac: CT4, CT5, Escalade

Lexus: UX, NX

Subaru: WRX, Crosstrek

Acura: MDX

Audi: A3

Chevrolet: Silverado 3500 HD

Honda: Passport

Hyundai: Kona

Kia: Niro EV

Land Rover: Range Rover Sport

Mercedes-Benz: AMG GT

Nissan: Z

Porsche: Panamera

Tesla: Model 3

Volkswagen: GTI