Phoenix American Companies, a provider of vehicle service contracts, GAP, and ancillary F&I products, on Tuesday announced the appointment of Brian Olson as chief revenue officer.

With more than 25 years of experience in the F&I and related markets, the company highlighted Olson brings a proven track record of driving market expansion, delivering customer-focused solutions, and fostering sustainable revenue growth.

In his new role, Olson will lead key initiatives aimed at strategic revenue growth, partnerships, marketing, and enhancing overall customer experience.

Phoenix American sees Olson’s leadership ability as a catalyst to strengthen relationships with dealers, distribution channels and customers nationwide.

“We are thrilled to welcome Brian to our executive team,” Phoenix American Companies CEO Matthew Brooks said in a news release. “His extensive industry expertise, strategic vision, and dedication to innovation make him the ideal leader to drive our revenue initiatives and build upon our 40 years of success.

“Brian’s appointment reaffirms our commitment to providing unmatched value to our partners and clients,” Brooks continued.

Olson added, “I am honored to join Phoenix American at such a pivotal time in our industry.

“I look forward to working with this talented team and our wholesale partners to deliver customer-focused products, drive profitability for all stakeholders, and build on the incredible success Phoenix American has achieved over the past four decades,” he went on to say.