With a foothold in Romania, Holand Automotive Group is doubling down on that country’s premium automotive market.

The Montreal-based dealership group announced it has acquired Aston Martin Bucharest in Romania’s capital city, adding to its holdings in the Eastern European nation.

Holand entered the European market with the January acquisition of Romania’s only Ferrari dealership, now known as Ferrari of Bucharest.

In a news release, the company said the new addition, its first Aston Martin store, “solidifies Holand Automotive Group’s leadership in the ultra-luxury and premium automotive sector across Eastern Europe.”

Holand operates 10 locations in Quebec, four in the U.S., and two in Romania, representing high-end brands Ferrari, Rolls-Royce, Lamborghini, McLaren, Maserati, BMW, Mini, Lotus, and now, Aston Martin.

“With this acquisition, we’re proud to bring one of the most iconic ultra-luxury brands to a market that values heritage and forward-thinking excellence,” Holand CEO Gad Bitton said. “Romania’s sophisticated clientele deserves nothing less than the extraordinary, and we’re confident they will embrace Aston Martin’s unparalleled commitment to craftsmanship, innovation and visionary design.”

Holand said Aston Martin’s 2025 models are “set to redefine the ultra-luxury automotive experience in Romania,” touting the DBX707, which it called “the supercar of SUVs”, as well as the Vantage sports car, DB12 Super Tourer and flagship V12 Vanquish, and noting Aston Martin will begin deliveries of its first mid-engine plug-in hybrid supercar, the Valhalla.

The dealership group said it is committed to making Aston Martin Bucharest “a hub for enthusiasts and collectors” and said it promises to “elevate ultra-luxury standards” in Romania.

“The appointment of Holand Automotive Group will strengthen our European network and enable continued growth and performance enhancement in the region,” said Andreas Bareis, Aston Martin’s regional president for Europe, the Middle East and Africa.

“Clients in Bucharest and beyond can soon look forward to exploring the exceptional new Aston Martin portfolio, which offers the pinnacle of thrilling performance, design beauty and luxurious appointments in sports cars and SUVs.”