AutoVerify and CARFAX Canada have teamed up for a partnership designed to help dealers provide more accurate vehicle valuations and create a better experience for car shoppers.

The collaboration integrates CARFAX Canada’s vehicle valuation capability into AutoVerify’s traffic-conversion tools on dealer websites and the Kijiji marketplace, which the companies said creates realistic expectations for customers about their trade-in value before visiting the dealership.

“We’re always looking for ways to help dealers create a better experience for their customers, and providing trusted, data-backed trade-in values is a critical part of that,” AutoVerify vice president of product and technology James Legue said. “CARFAX Canada’s valuation capability empowers dealers to engage customers with fair, transparent trade-in values, setting the stage for smoother negotiations and better outcomes for everyone.”

CARFAX Canada’s valuations are powered by a machine learning model that uses current listings and recent sold prices of comparable vehicles to provide current and regionalized values, the company said, helping prevent overpayment on trades and improving customer satisfaction by eliminating surprises during the trade-in process.

“At CARFAX Canada, we’re committed to providing the automotive industry with the best possible insights to make informed decisions,” president Shawn Vording said. “This partnership with AutoVerify puts our trusted valuation capability directly into the hands of more dealers and consumers, fostering transparent trade-in discussions, improving trust and ultimately helping dealers win more trades.”