Bell Canada and Hyundai Motor Group announced a multi-year extension of their strategic partnership to provide Canadian customers with in-car connected infotainment services, powered by Bell’s network.

Through Bell’s IoT connectivity, Hyundai, Kia and Genesis customers in Canada will receive data-centric infotainment features, Bell said. The partnership will also explore additional services such as over-the-air software updates, music/video streaming, casual gaming and Wi-Fi hotspots.

“Bell has been a trusted partner of Hyundai Motor Group for the past seven years, providing superior services and innovation leadership,” said Haeyoung Kwon, vice president of Hyundai Motor Group’s infotainment development center, in a news release. “We are thrilled to take this relationship into the future to bring even more exciting in-car capabilities to the Canadian consumer.”

The companies said the partnership is focusing on the continued development of additional capabilities, including embedded Universal Integrated Circuit Card for a more stable future mobile environment, advanced navigation, feature on-demand service, expanded voice recognition capabilities and new electric vehicle functions.

“Bell is proud to partner with Hyundai Motor Group to transform the car ownership, driving and passenger experience for Canadians with cutting-edge offerings, powered through our network,” Bell vice president of product Costa Pantazopoulos said. “Our mutual commitment to service excellence and technology innovation creates a powerful partnership that has been shaping the future of vehicle mobility since 2017, and we’re excited to continue on this road in the years to come.”