Canada’s Top 10 Most Desired Vehicles of 2014
Canada’s most sought after vehicles of 2014 were all over the map – both literally and metaphorically.
The top 10 vehicles for the year, provided by autoTRADER.ca, run the gamut of variety, ranging from rides for those city-dwelling, economy-minded consumers, to those with serious performance in mind, both on the road and off. Following is the overarching list provided by autoTRADER.
autoTRADER.ca Top 10 Most Searched Vehicles for 2014
- Honda Civic
- Ford F-150
- BWM 3-Series
- Ford Mustang
- Jeep Wrangler
- Honda Accord
- Chevrolet Corvette
- Honda CR-V & Mazda Mazda3 (tie)
- Porsche 911
- Ford Escape
The battle for the first position could not have been between two vehicles much more different than one another. Last year’s most-searched, the F-150, found itself outpaced by the demand for information on the Civic. This struggle was reflected in six of Canada’s 10 provinces, where both the Civic and the F-150 were in either first or second place. In the end, though, the Civic accounted for 3.57 percent of all unique searches on the site, while the iconic pickup made up 2.68 percent.
“The vast majority of Canada is unequivocally truck country,” said Ian MacDonald, autoTRADER.ca’s director of marketing. “But this year’s list proves that there is more than healthy demand for passenger and city-friendly vehicles, both import and domestic.”
The Honda Civic celebrated its 17th consecutive year as Canada's best-selling passenger car, as well, garnering sales of 66,057 units in 2014 — over 15,000 more than its closest segment competitor. Dave Gardner, Honda Canada's vice president of sales and marketing, said he values the trust that Canadian customers have put in the Civic.
"Nearly every Civic sold in Canada is built for Canadians, by Canadians, right here in our Ontario manufacturing facility," Gardner said. "Seventeen years is an accomplishment that the entire Honda family can be very proud of; from our over 4,000 associates in Alliston, to our regional and national staff and thousands of associates at our 231 Honda dealers across the country."
The variety of interest for the year was wide – economy cars, pickups, sports cars, crossovers, off-road 4x4s, iconic muscle cars and luxury imports – but one interesting item did not make the list: “dream cars.” Outside of the 911, which can almost be considered a bargain in the world of high performance, your Lamborghinis, Ferraris, etc. typically fall into the category.
“It’s normal to see at least one or two ‘dream cars’ make the list, but Canadians clearly shopped more with needs – not wants – in mind this year,” MacDonald said.