CARFAX Canada aims to make it easier for vehicle service providers to communicate with customers — and for customers to pay attention to what they’re saying.

The provider of vehicle history reports has launched its Service Suite, an all-in-one customer engagement system designed to help Canadian dealerships and service shops maximize service revenue and drive customer loyalty.

CARFAX Canada said the Service Suite sends timely co-branded service reminders and data-driven insights that bring customers back for service, building trust and empowering better-informed vehicle maintenance decisions.

“Increasing service revenue starts with loyal, trusting customers,” CARFAX Canada president Shawn Vording said. “Our CARFAX Canada Service Suite makes it easy to engage with your customers in a meaningful way and supercharges your service recommendations with trusted CARFAX data.

“The Service Suite tools work in unison to create proactive, educated customers who plan for preventative maintenance and trust their service shop.”

Those two components are Car Care, an automated communication tool, and Service Insights, a customer-facing report designed to predict upcoming maintenance.

Car Care is an automated email tool to help dealerships and service shops communicate with customers and encourage repeat visits, the company said, sending ready-made service reminder emails — tailored to the owner’s specific vehicle — from the CARFAX Canada brand that highlight the dealership or service center’s own brand.

The tool allows users to access real-time performance metrics, respond to customer reviews and manage customer lists, CARFAX Canada said. Once set up with the dealership or service center’s customer list, tailored communications are sent automatically to the customer.

The Service Suite also includes customer-facing Service Insights reports that use proprietary data analytics to predict upcoming repair and maintenance needs, which the company said helps dealerships and service shops explain to customers the required and recommended services throughout the vehicle lifecycle and the impact of deferring work.

CARFAX Canada’s 2024 Driving Insights Survey showed 62% of car owners said they would be confident if the work performed by their shop also came recommended by a third party, Service Insights reports are designed to provide that third-party validation from a well-known brand, increasing the likelihood of service recommendation approvals and boosting repair order values.

In a news release, Nathan Stevenson, a service advisor for Erskine Service Center in Orangeville, Ontario, who CARFAX Canada said has been using Service Insights reports for several months, said the brand “is trusted by the car industry across the board” and makes a difference as customers feel information “backed up by CARFAX Canada really adds a lot of credibility.”