SUN PEAKS, B.C. -

The BC Auto Industry Conference is kicking off today at the Sun Peaks Resort in British Columbia, and part of the two-day event will include what organizers have dubbed the “Auto Remarketing Panel.”

The panel, set for Friday afternoon, will include

  • Mark Rousseau, president of CARPROOF
  • Darren Graham of Applewood Auto Group
  • Mark Edmonds of Ferrari Maserati of Vancouver
  • John MacDonald of ADESA

The panel is slated to touch on such topics as technology in the sales process, understanding the customer, vehicle export, valuation and much more.

 The BC Auto Industry Conference starts Thursday with an optional “Amazing Race Adventure Challenge” in the afternoon, followed by registration and a welcome reception in the evening.

Just a few of the speakers featured on Friday are Michael Hatch (chief economist at the Canadian Automobile Dealers Association), Ron Henson (global brand ambassador at DrivingSales) and Maria Soklis (president of Cox Automotive Canada).

For the full schedule and more information, visit bcautoconference.ca.