Lyteflo’s seed has been planted.

The new electric vehicle merchandising provider is has closed on $3 million in seed funding in an oversubscribed round led by Diagram, with participation from fellow Canadian venture capital firms Whitecap Venture Partners and Amplify Capital.

Lyteflo, founded by CEO Ryan Osten and chief technology officer Dominick Rivard, is designed to integrate into dealership websites to help dealers move their EV inventory faster and appraise EV batteries with precision.

“No one else is executing on both sales tools and battery intelligence like Lyteflo,” said Paul Manias, partner and co-head of Diagram’s ClimateTech Fund. “Its solutions will help dealers get EVs off their lots and onto the road more quickly, which is key to accelerating the e-mobility transition.”

In a news release, the Toronto-based company called itself “a one-stop shop to help dealerships win the electric future,” helping dealerships pivot their strategies to a different vehicle type with data-backed sales tools that answer customers’ most prominent questions.

Lyteflo’s EV Revenue Platform is designed to provide tools that present VIN-specific EV savings — including fuel and maintenance savings — tax incentives at the state, federal and local levels, a charger and trip planner, personalized ownership reports and EV data enrichment, adding that EV-specific information to dealership vehicle detail pages.

The company said it’s working on integrating additional tools, including EV battery testing and health reports, into the EV Revenue Platform, and said dealerships embedding Lyteflo into their websites increase EV lead conversion and sell EVs faster.

“While innovators and disruptors led the first wave of electric vehicle adoption, the next wave is going to fall on dealerships and more traditional retail channels,” Osten said. “EVs are a generational opportunity for dealerships. We created Lyteflo to help dealerships sell millions of EVs by providing the tools they need to capitalize on the EV movement rather than get left behind.”

Osten has previously served as chief operating officer of Gubagoo, a messaging and digital retailing platform for auto dealerships, helping it establish partnerships with more than 6,000 dealerships, 90% of which are among America’s top 150 dealer groups and certified OEM programs, Lyteflo said.

When Gubagoo was acquired by Reynolds and Reynolds in 2021, Osten remained on the company’s board for three years to support the transition and push additional growth.

Lyteflo this week announced a partnership with dealership website provider DealerOn that allows DealerOn’s 7,000 dealer clients to connect with Lyteflo.