February Continues Ford, Japanese Trade Trends
Anyone who has read one of Dealertrack Technologies’ TradeTracker Used-Vehicle Market Reports in the last few months won’t be surprised by what they see, once again, on top of the appraisal charts.
The Ford F-150 remains the top overall most-appraised vehicle in Canada for the month of February, followed once again by the Toyota Corolla, Honda Civic sedan, Mazda Mazda3 and the Dodge Grand Caravan.
The F-150 maintained its three-month trend as the domestic vehicle most appraised by domestic dealers, while it was also the domestic vehicle most looked at by domestic owners looking to trade-in. Perhaps the only surprise of the month was the truck’s new spot as February’s domestic vehicle most looked at by import owners, a spot that was previously occupied for the last three months by the F-150’s crossover little brother, the Ford Escape.
The Escape did, however, maintain its achievement of being the domestic vehicle most appraised by import dealers, continuing to show Ford’s dominance, aside from several Japanese offerings, in the Canadian used market.
Speaking of Japan – nearly everything that wasn’t domestic on February’s TradeTracker report came from manufacturers based on its shores. The Corolla remains the import vehicle most appraised by import dealers while the Mazda3 kept its spot as the import vehicle most appraised by domestic dealers, both a continuation of three-month trends. The Corolla retook its spot as the import vehicle most looked at by import owners, a trend the Toyota RAV 4 holds for the previous three months. In a flip situation, the RAV 4 was the import vehicle most looked at by domestic owners, a spot contended for by the Corolla with the most for the year.
February’s TradeTracker brand of the month was Volkswagen, which further reflected the Japanese impact on the Canadian market. The Mazda3 was the most appraised off-make vehicle at VW dealers this past month, followed by the Hyundai Accent and the Subaru Impreza. As far as the vehicles most looked at by trade-in customers at VW dealerships, the list was completely dominated by Mitsubishi – in February, customers looking to trade in their VW were most interested in the Outlander, Lancer and RVR, respectively.