Jaguar Land Rover’s Canadian operation has a new remarketing partner.

Otolane, an online dealer-to-dealer wholesale remarketing platform, announced its collaboration with JLR Canada for the OEM’s fleet of company cars.

Through the program, which will launch in February, JLR retailers in Canada will be able to purchase company car inventory directly from the manufacturer, exclusively via Otolane.

“We are thrilled at the opportunity to serve as an important component of JLR Canada’s remarketing process,” Otolane vice president of sales Gerry Johnson said, “and look forward to delivering a best-in-class private store for the franchise retailers in Canada.”

Otolane, based in Mississauga, Ontario, provides a marketplace for participants to buy and sell used vehicles on its platform. The company said its team of industry experts, with more than 100 years of collective experience in the auto auction business, “distinguishes itself from its competitors by consistently providing personalized service that exceeds expectations.”

JLR Canada remarketing manager George Lykopoulos said the partnership with Otolane “ensures that our retailer partners will be able to quickly and efficiently purchase company cars from our organization and bring them to market.”