Jumpstart launches Canadian auto group, partners with CBB

Marketing and advertising solutions provider Jumpstart Automotive Group announced the official launch of its group in Canada on Wednesday.

Labeled as the Jumpstart Automotive Group Canada, the announcement coincided with the group’s further announcement of its exclusive advertising partnership with Canadian Black Book.

"We are thrilled to launch Jumpstart Automotive Group Canada,” said Choon Choi, senior vice president, strategy and business development at Jumpstart. “We see a tremendous opportunity to help automotive marketers connect with in-market car shoppers and to bring our portfolio of trusted brands to the second-largest audience in North America. We are proud to represent CanadianBlackBook.com, one of the most recognized and respected auto research sites in Canada."

Brad Rome, Canadian Black Book’s president, commented on the partnership.

"Jumpstart is an expert at developing innovative, high-performance marketing programs for automotive advertisers,” Rome said. “When this expertise and innovation is combined with our unique vehicle valuation offering, both consumers and advertisers will benefit. This will strengthen our mission to deliver the tools and information to help consumers make a smart and informed vehicle purchase decision."

Adding Canadian Black Book, Jumpstart's combined audience eclipses four million unique visitors. The Canadian group will be headquartered in Toronto with its new head of sales, Justin Oborne, who joins Jumpstart from TC Media, where he served as the director of business development.

"Based on my experience in both the U.S. and Canadian market, I'm excited – and honored – to take what is already a successful U.S. company and help Canadian marketers sell more cars," Oborne said.

A division of Hearst Magazines, Jumpstart’s scope includes names such as Car and Driver, Canadian Black Book, U.S. News Best Cars, NADAguides, J.D. Power Autos, Autobytel, Daily News Autos, CarGurus, LeftLane, CarSoup and CarBuzz.

For more information, visit the JAGC website here.