Mercedes-Benz Toronto stores launch holiday toy drive

For the second year in a row, Mercedes-Benz Toronto corporate retail stores will be holding a toy drive which will run until Dec. 15.

This year, all unwrapped toys collected will be delivered on what the company has coined “Santa’s Sprinter” to the Toronto Fire Fighters Toy Drive, which has helped thousands of families celebrate Christmas over the years.

Santa Claus will also be making an appearance in support of the toy drive at participating dealerships across the Greater Toronto Area.

What will he be traveling in?

Well, his “Merry Metris” commercial van, of course.

"The employees from  the Mercedes-Benz Toronto Corporate Stores are passionate about giving back to the communities in which they operate and we know that the donated toys will make a difference for those in need," said Philipp Witzendorff, vice president and head of Toronto retail operations.

"We are delighted to have the opportunity to put our retail facilities and our product, namely the Mercedes-Benz Sprinter and Metris commercial vans, to good use throughout the year and even more so during the festive season,” he said.

 In celebration of the giving season, Mercedes-Benz Toronto corporate stores have also  loaned a Mercedes-Benz Sprinter van to the Toronto Fire Fighters Toy Drive for a three-month period to support their toy distribution logistics throughout the Greater Toronto Area.  

"We are extremely grateful that the Mercedes-Benz Toronto Corporate Stores have wholeheartedly embraced our cause once again this year by providing us the use of a Mercedes-Benz Sprinter," said Ray Easby, executive director for the Toronto Fire Fighters Toy Drive. "The Mercedes-Benz Sprinter commercial van is an exceptionally versatile vehicle that has been instrumental in helping us achieve our very important holiday season mission."      

Santa Claus' dealership visit schedule is as follows: