Unlocking The Potential Of In-Image Advertising
Tuesday, Jul. 22, 2014, 02:05 PM
Sarah Rubenoff, Auto Remarketing Canada Editor
In-image advertising is another buzzword to hit the digital marketing world in recent years. But not all in-image ads are created equal. A large portion of in-image advertising, a form of advertising where specific images on a website are overlaid ... [Read More]
Used Supply: Looking 4 Years Ahead
Thursday, Jul. 17, 2014, 02:43 PM
Auto Remarketing Canada Staff
Canadian dealers have heard rumors of expanding used supply for a few years now, but the process has been slow. According to the latest Canada Industry Report from ALG, more used units are set to begin flowing in — but ... [Read More]
Global Dealership Redesign Begins for Hyundai Canada
Thursday, Jul. 17, 2014, 02:27 PM
Auto Remarketing Canada Staff
The well-known blue-and-white Hyundai dealership look will soon be a thing of the past. Hyundai Auto Canada Corp. announced this week that it has begun to adopt Hyundai’s new Global Dealership Space Identity initiative. The redesign, which will start with ... [Read More]
Pfaff Brings Pagani Supercars to Canadian Market
Thursday, Jul. 17, 2014, 02:10 PM
Auto Remarketing Canada Staff
Pfaff Automotive Partners is bringing a new brand to Canada. The dealer group announced today it is the exclusive Canadian importer and dealer of the Italian sport brand Pagani. The exotic brand, Pagani Automobili S.p.A., got its start in ... [Read More]
Manheim Chooses Former Go Auto Exec As New Canadian VP
Tuesday, Jul. 15, 2014, 06:29 PM
Auto Remarketing Canada Staff
Manheim announced today it has chosen a new Canadian vice president. Appointed to the position is Danny Fayad, who will serve as vice president of sales and business development for Canada. In his new position, the VP will lead both ... [Read More]
F-150 Reclaims Spot As Most Appraised Vehicle
Monday, Jul. 14, 2014, 01:32 PM
Sarah Rubenoff, Auto Remarketing Canada Editor
The leader of the pack among popular vehicles in Canada this year continued its winning streak as summer got underway. This past June, the Ford F-150 once again topped the charts as the most appraised vehicle in Canada, according to ... [Read More]
AutoGO.ca Integrates Used-Car Theft Frequency Estimator
Thursday, Jul. 10, 2014, 02:29 PM
Auto Remarketing Canada Staff
AutoGO.ca now offers a new tool for gauging theft frequency that could benefit both dealers and their consumers. The theft frequency estimator, developed by the website in conjunction with National Bank Insurance Auto | Home and Adviso Conseil Inc., is ... [Read More]
Only 1 Segment Avoids Auction Price Drop
Thursday, Jul. 10, 2014, 01:40 PM
Sarah Rubenoff, Auto Remarketing Canada Editor
After beginning to fall in May, wholesale prices turned down slightly this past month, as well. The Manheim Canada June Used Vehicle Value Index was down 2.9 points from May, coming to rest at 96.0. And though dealers may be ... [Read More]
Nissan, Toyota Are 2014 Fleet Favorites
Thursday, Jul. 10, 2014, 01:18 PM
Auto Remarketing Canada Staff
Two Asian automakers and one of the Big 3 topped the list of the 2014 Vincentric Best Fleet Value in Canada awards. The results of the third annual set of awards were recently announced, and Nissan and Toyota shared the ... [Read More]
Fledgling, Enhanced CPO Programs Gain Traction in First Half of 2014
Monday, Jul. 7, 2014, 03:16 PM
Sarah Rubenoff, Auto Remarketing Canada Editor
Certified pre-owned sales results for June flowed in this morning and showed that a newly updated program in the Canadian certified landscape is gaining ground among consumers. Kia Canada’s new enhanced certified program, relaunched back in April, is “gaining traction ... [Read More]