For the longest time, sales leads have been the standard benchmark for measuring the effectiveness of marketing activity in the automotive industry. Leads have always been seen as the holy grail that determines whether a dealership’s marketing mix is effective ... [Read More]

There’s a lot of talk about the car retail purchase process moving from the physical dealership to fully online. Online, meaning every step of the buying process, from research up to delivery, is completed digitally. But are customers ready? That’s ... [Read More]

Only 29% of Canadians said at the start of this year that they would buy a car online, according to Canadian Black Book’s latest “Demographics of Car Buyers” study, conducted annually by Ipsos. The number may seem low, as auto ... [Read More]

“Today, consumers are a lot more educated.” That’s how Jason Mosmann of RSR Global/OGI Digital began a conversation on the latest  developments in fintech and the dealer response — including how this technology creates both opportunities and privacy challenges for ... [Read More]

“Pfaff purchasing model seeks to ease buyer frustrations.” That was among the Auto Remarketing Canada headlines in September, as one of the most well-known dealer groups based in Toronto announced a brand new approach to its purchasing model. Auto Remarketing ... [Read More]

How do dealers track walk-in traffic? Well, to many, it may be more obvious and seem more beneficial to focus on tracking click rates and website visits these days. But according to auto marketing industry veteran Miranda Pyette, that may ... [Read More]

Mike Hacquard of Wolfe Auto Group and the late Gordon Wolfe founded the Subaru dealership Wolfe Subaru on Boundary in 2014, and the dealership’s many awards include the 2019 DealerRater Consumer Satisfaction Award. On Jan. 22, OpenRoad Auto Group announced it ... [Read More]

These days, “All cars are good,” said autoTRADER.ca editor-in-chief Jodi Lai. “But we’re here to separate the good cars from the award-winning ones,” Lai said in a news release. To do that, autoTRADER.ca is presenting its 2020 autoTRADER.ca Awards presented ... [Read More]

A slight dip in the Canadian Black Book Index arriving in December did little to take away from the record-setting year for the wholesale price measurement. Coming off the record of 108.5 being set in November, Canadian Black Book reported ... [Read More]

Cherokee Media Group is entering Year 5 of the Women & Automotive Canadian Leadership Forum, which takes place June 19 at the Westin Harbour Castle in Toronto. Part of that event is the Women & Automotive: Profiles in Leadership recognition, both ... [Read More]